About Us
Orchestra CI was created to solve a problem every organisation recognises but few can articulate: customer insight lives in one place, service design in another, delivery somewhere else — and nothing connects.
We built Orchestra CI to change that. Organisations make their best decisions when they can see the whole picture: what customers experience, why it happens, and how to fix it. Not in disconnected tools. Not in isolated teams. But in one intelligent, continuous improvement platform.
Our Mission
To give organisations a single system that turns real customer experience into clear insight, practical service design, and coordinated delivery — so improvement becomes continuous, confident, and measurable.
What We Stand For
- Clarity — making sense of complex customer and operational data
- Connection — unifying insight, design, and delivery
- Momentum — helping teams move from problems to solutions faster
- Impact — enabling meaningful, lasting service improvement
Why We Built Orchestra CI
The tools available today weren’t designed for the realities of modern service delivery. Journey‑mapping tools help you design. VoC platforms help you measure. Project tools help you deliver. But none of them talk to each other. None of them learn. None of them orchestrate change.
Orchestra CI brings everything together — intelligence, personas, empathy and stakeholder mapping, journey and process mapping, and project delivery — all connected by AI.
Who We Serve
Housing associations, local authorities, health and care providers, universities, utilities, transport operators, charities, and any organisation committed to understanding customers and improving services with clarity and purpose.
Our Belief
Better insight leads to better design.
Better design leads to better delivery.
Better delivery leads to better services. And when all three are connected, improvement becomes continuous.
Our Team
Miles Courtney‑Thomas
Chief Executive Officer
Sector leader in customer experience, continuous improvement, and transformation.
Richard Godfrey
Chief Business Development Officer
An expert in business development and as a serial investor.
James Courtney‑Thomas
Chief Technology Officer
Focused on user experience, product design, and ensuring Orchestra CI feels effortless to use.
Ready to improve your customer experience?
Join organisations who are serious about improving their Customer Experience using Orchestra CI to connect insight, design and delivery.
Get in Touch