Features
Everything you need for customer‑centric transformation
Orchestra CI unifies customer intelligence, service design, Agile delivery, and governance into one high‑fidelity workspace — built for companies wanting to excel in Customer Experience from small businesses, housing associations, local authorities through to enterprise businesses.
Intelligence Hub
The Intelligence Hub is where Orchestra CI learns your organisation, understands your customers, and generates the insights that power every other part of the workspace.
Company Profile Creation
A guided onboarding experience that defines your business model, customer benefits, emotional outcomes, and transformation goals — forming the foundation for all intelligence.
AI Business Understanding
Once your profile is created, the AI instantly understands your organisation, sector, customers, and goals — enabling tailored insights across personas, journeys, and projects.
Brand & Reputation Engine
Instantly assess your reputation across X, review sites, social media, and more. Generates a structured sentiment report with themes, friction points, and source attributions.
Decarbonisation Dashboard
Understand your carbon footprint across Scope 1, 2, and 3 emissions with clear breakdowns, offset tracking, and sustainability insights.
API Connectors
Connect your CRM, survey tools, ticketing systems, and data sources. Automatically ingest feedback, reviews, and operational signals into the Intelligence Hub.
See the Intelligence Hub in action
Intelligent Company Profiling
Reputation Analysis
Signals and Opportunities
Customer Hub
The Customer Hub transforms raw intelligence into rich customer understanding. Build personas, explore motivations, map emotions, and define the people who shape your services.
AI Persona Engine
Generate multi‑dimensional personas with demographics, motivations, friction triggers, technology adoption, and behavioural patterns — all grounded in your Intelligence Hub data.
Empathy Mapping
Explore what customers say, think, feel, and do. Empathy maps evolve dynamically as new intelligence is added to the system.
AI Persona Interviews
Conduct live, AI‑driven interviews with your personas. Ask questions, explore scenarios, and uncover deeper motivations and expectations.
Persona Improvement Guidance
Receive intelligent recommendations on how to strengthen each persona. The system identifies gaps, suggests missing insights, and highlights areas that need validation.
Research Question Generator
Automatically generate tailored research questions to validate assumptions, explore behaviours, and deepen understanding — perfect for interviews, surveys, and discovery workshops.
User Stories
Automatically generate user stories that reflect real customer needs, behaviours, and emotional drivers — ready to feed directly into your delivery
Projects Hub
The Projects Hub turns insight into action. Manage delivery, track risks, coordinate teams, and ensure every improvement is connected to real customer needs.
Project Portfolio
A unified view of all transformation and improvement projects. Track budgets, milestones, owners, and progress across your organisation.
Journey & Process Context
Link projects directly to customer journeys and operational processes. Ensure every improvement is grounded in real customer experience.
Sprint Management
Plan sprints, manage backlogs, track velocity, and coordinate delivery — all linked to customer insights and opportunity themes.
Interactive Kanban Board
Drag‑and‑drop workflow with custom columns, real‑time updates, and instant state syncing across tabs and teams.
RAID Logs
Track Risks, Assumptions, Issues, and Dependencies with probability/impact scoring, mitigation plans, and severity categories.
Milestones & Governance
Define milestones, track progress, and maintain governance with audit‑ready reporting and transparent decision logs.
Stakeholder Assignment & Engagement
Assign stakeholders to projects, define roles, track influence, and manage engagement strategies. Ensure the right people are informed, involved, and aligned at every stage of delivery.
Opportunity to Project Conversion
Convert opportunities from the Customer Hub directly into structured projects with owners, timelines, and delivery workflows — no duplication, no rework.
Ready to transform how your organisation understands and serves its customers?
Bring intelligence, customer insight, and delivery together in one unified workspace. Start your customer‑centric transformation with Orchestra CI.
Start Your Transformation Book a Demo