Features

Strategic Hub

Understand your customers better than ever before. Orchestra CI’s Persona Hub gives organisations a living, evolving view of the people they serve — built in seconds, enriched continuously, and always grounded in real customer truth.

Personas created in seconds

With Oci, our AI assistant, users can generate rich, accurate personas instantly. Oci analyses your organisation’s customer interactions, behaviours, feedback, and operational data to build personas that reflect your reality — not generic templates.

Personas that evolve with your business

As new insight flows into OrchestraCI, your personas automatically update. They grow, shift, and adapt as customer needs change, giving you a dynamic understanding rather than static documents that age the moment they’re created.

Edit, refine, and collaborate

Users can adjust, expand, or reshape personas at any time. Teams can collaborate, add context, and align personas with strategic goals or service challenges.

More than personas — a complete understanding

The Persona Hub includes:

• User Stories — Clear narratives that show what customers are trying to achieve.

• Empathy Mapping — Visualise customer feelings, motivations, frustrations, and expectations.

• Research Assistant — Generate targeted questions, insight prompts, and discovery frameworks to deepen understanding.